BUSINESS PLAN

Executive Summary

Ripple Rides aims to reduce the number of intoxicated drivers on roadways by providing safe transportation alternatives during high-risk times, specifically on New Year’s Eve, St. Patrick’s Day, Halloween, and Thanksgiving. This initiative will partner with local bars, towing companies, and ride-sharing services to offer a free, safe ride home for both patrons and their vehicles. Ripple Rides seeks to create a safer community by preventing DUI incidents, offering peace of mind to participants, and providing valuable community service.

Mission Statement

To ensure the safety of our community by offering reliable, free transportation alternatives to prevent intoxicated driving.

Objectives

• Reduce DUI incidents during high-risk holidays.

• Increase community awareness about the dangers of intoxicated driving.

• Provide a reliable, free service to safely transport patrons and their vehicles home.

• Establish strong partnerships with local businesses, bars, towing companies, and ride-sharing services.
  

Services Offered

1. Safe Ride Campaigns:

• Four times annually: NYE, St. Patrick’s Day, Halloween, and Thanksgiving.

• Free rides home for patrons and their vehicles from participating bars.

• Utilize both towing services and ride-sharing services like Uber Central
  

Market Analysis

• Target Market: Individuals who patronize bars and other establishments serving alcohol, particularly during high-risk holidays.

• Needs Assessment: There is a significant need for safe transportation options to prevent intoxicated driving and ensure the safety of both the community and intoxicated individuals.
  

Strategy and Implementation

• Partnerships:

• Local Bars: Collaborate with bars to promote the Ripple Rides program, provide materials for patrons, and ensure bartenders encourage the service.

• Towing Companies: Partner with towing services to transport patrons’ vehicles safely to their homes.

• Ride-Sharing Services: Utilize Uber and similar services to transport patrons, providing an alternative to traditional taxi services.
  

• Marketing and Promotion:

• Community Outreach: Engage local media, social media platforms, and community events to raise awareness.

• In-Bar Promotions: Distribute flyers, posters, and coasters in participating bars.

• Partnership Incentives: Offer bars incentives to promote the service, such as recognition in advertising materials and potential financial benefits.
  

• Operational Plan:

• Logistics Coordination: Establish a call center or app for coordinating rides and towing services.

• Volunteer Recruitment: Engage volunteers for event nights to assist with coordination and ensure smooth operations.

• Training: Provide training for volunteers and participating partners on how to handle intoxicated individuals and promote the service effectively.
  

Financial Plan

• Funding Sources:

• Grants: Seek grants from government agencies and non-profit organizations focused on public safety and DUI prevention.

• Corporate Sponsorships: Engage local businesses and corporations to sponsor the program in exchange for advertising opportunities.

• Fundraising Events: Host events to raise funds and increase community involvement.

• Donations: Encourage community members to donate to support the initiative.
  

• Budget:

• Operational Costs: Include costs for marketing materials, transportation services (towing and ride-sharing), coordination staff, and training.

• Emergency Fund: Establish a reserve fund to handle unexpected expenses and ensure continuity of service.

Impact Measurement

• Metrics:

• Track the number of rides provided during each campaign.

• Monitor DUI incidents in the community before and after the implementation of the program.

• Collect feedback from participants, bars, and partners to assess the effectiveness and areas for improvement.
  

• Evaluation:

• Conduct surveys and analyze data to evaluate the program’s impact on community safety.

• Use the findings to refine and improve future campaigns.
  

Conclusion

Ripple Rides is committed to creating a safer community by offering innovative and reliable transportation alternatives during high-risk times. By partnering with local businesses and utilizing a combination of towing and ride-sharing services, Ripple Rides aims to significantly reduce DUI incidents and enhance community well-being.

This business plan outlines the foundation and strategies for Ripple Rides to achieve its mission of promoting community safety and preventing intoxicated driving. By leveraging local partnerships and focusing on high-impact holidays, Ripple Rides can make a meaningful difference in the lives of individuals and the broader community.